summer in the city

summer in the city

your new summer essentials.

transitional summer campaign for

Missguided.

role: creative concept, creative direction & film photography.

brief: concept, produce & deliver a

campaign to launch missguided low

summer collection.

creative output: creating campaign

imagery, video & copy to use

across brand channels. focussing on

shooting summer product in a relatable

environment for the target consumer.

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abercrombie & fitch

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heavy rotation